ABOUT
Professional Portfolio
With over five years of experience across Dubai’s real estate and asset management landscape, I currently lead marketing across Shosty and Quintessential Quarters, two high-growth companies. My work focuses on driving commercial performance through data-driven marketing, automation, and integrated digital strategies that consistently generate pipeline and revenue growth.
My background combines hands-on execution with strategic planning. I’ve built and scaled performance marketing engines, supported the acquisition of over AED 140M in assets, and led cross-functional teams through periods of rapid growth. My experience spans paid media, CRM systems, lead generation, and aligning marketing with broader business and revenue objectives.
I take a systems-first approach to marketing, balancing long-term brand value with short-term performance. From optimizing conversion funnels to building scalable growth frameworks, I focus on delivering measurable outcomes that can evolve and expand across industries.
EXPERIENCE
Work History
Marketing Strategy & Growth
Performance Marketing
Commercial Growth & Scaling
Revenue-Focused Execution
CRM & Automation Systems
Conversion Optimization
Build and scale data-driven marketing strategies across paid and organic channels, focused on driving qualified leads, increasing visibility, and delivering measurable revenue growth.
Develop marketing systems that directly support business expansion, aligning campaigns, positioning, and funnel strategy with revenue and acquisition targets.
Design and implement CRM workflows and automation tools to streamline lead management, improve response time, and increase conversion across the customer journey.
Digital Marketing Execution
Full-Funnel Campaigns
Strategic Partnerships
Market Expansion
Analytics & Performance Tracking
Data-Driven Decisions
Execute end-to-end digital campaigns across SEO, Google Ads, and Meta, optimizing performance at every stage from awareness to conversion.
Work closely with stakeholders and partners to support growth initiatives, expand market reach, and strengthen acquisition channels.
Use performance data and campaign insights to continuously refine strategy, improve ROI, and ensure marketing efforts are aligned with business objectives.
EDUCATION
Academic Background
Bachelor of Commerce in Marketing
Certificate in Data Science: Probability
KEY ACHIEVEMENTS
Commercial Growth & Acquisition
Portfolio Expansion
Drove asset growth through targeted marketing and acquisition strategies, supporting the expansion of high-value portfolios and delivering measurable commercial scale.
Digital Growth & Visibility
Performance Marketing
Built and executed data-driven marketing strategies across SEO and paid channels, increasing digital visibility, driving qualified traffic, and strengthening lead generation systems.
Marketing Systems & Execution
Scalable Growth Frameworks
Developed structured marketing systems that combine strategy with execution, enabling consistent pipeline generation and long-term business growth.
Cross-Functional Leadership
Revenue Alignment
Worked closely across marketing, sales, and operations to align strategy with revenue goals, improving conversion, efficiency, and overall performance.
Data & Performance Optimization
Analytics-Driven Decisions
Used performance data and campaign insights to refine marketing strategy, improve ROI, and support smarter, faster decision-making across teams.